Ads

Video ads have a way of grabbing you on social media. Maybe it is because they kind of trick you into believing that it is a video and then finding out that it is an ad. Either way it gets or demands that we pay attention to it, which is something that a text ad just does not have. On Facebook ads that are at least somewhat interactive are what really catch my eye.

While traditional advertising such as television commercials and radio adds still have an effect I believe that the interactivity of  of social media ads is where they have an advantage. An ad cannot have you turn your TV to see a 360 view of the event being portrayed on a commercial, but you can do that on social media with a phone or tablet.