Monday, March 20, 2017

Not Visual

Yes many businesses do much better using visual social media, especially if they have a product that is very dynamic and visual. Visual media would work well with say a restaurant or a martial arts gym because they have very visual products and coming to work creates content for a visual social media platform. The visuals of IT consultation would not generate the kind of content that brings in new customers, you can only have so many pictures of someone sitting at a computer.

Harrison Technology Consulting

Harrison Tech is a good example of the kind of slow content that can come from this sector. It has a Twitter account filled with shared articles that are tips for potential customers. The page has 5 followers and has not posted since December 6th 2016, they donated to Wikipedia. There are no comments on any of their posts and it has been like that since the beginning.

Open Spark Technology Marketing

Open Spark uses Facebook, Twitter and Google Plus. The Facebook page follows the shared tech news trend and has not been posted on since October 21, 2016. It has 296 followers but usually gets less than 10 like per comment. Their Twitter page uses the same formula as the Facebook page and has not been posted on since October 21st as well. The page also has 474 followers and also appears to lack likes as well. The Google Plus page has 12 followers but no content.

Christo IT Services

Christo IT Services seems to be a lot different than the first two companies. This company has Facebook, Twitter, YouTube and Google plus which they keep active. Their Facebook page has 2252 followers but don't net more than a couple likes per post. An interesting thing that they did do was create some of their own tech tips to put in the regular consultant rotation. Their last post was March 15, 2017. On Twitter they have 346 followers but post the same general information as on Facebook with their last post being on March 20, 2017. This page also has very few likes on any of it posts. The best looking and most informative version of this company on social media is on Google Plus. It has written out explanations of services and other company created content. Unfortunately it has 18 followers and had it's last post on January 29, 2016 with no +1's. The YouTube channel consists of two videos from 2011 that combine for 126 views.

All Covered Inc

All Covered has a Twitter and a YouTube that they manage. The Twitter looks vibrant and active boosting 4201 followers with many likes on each post but more importance going to the amount of retweets they receive from each post. I believe that this happens because of a combination of regular shared tech tips and original and frequent content, the last post from this page was on March 20, 2017. Some of that content comes from their fully functioning YouTube page which is filled with everything from testimonials to informational videos about the current computing landscape. They kind of make it work with varying amounts of success ranging from over 5000 views to under 20. Their last video was posted 5 months ago, it has 146 views. 

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