Facebook seems pretty straight forward to those of us that have been using for a while but there are many things that will seem extremely new when trying to set up a proper business page. One of the most striking things is the use of analytics to help you excel. A couple of the metrics that are important to take not of are Post Reach and Post Engagement.
Post reach refers to the amount of people who view the content that you post. Post engagement refers to the amount of people that like, comment or share your content as well as the number of people who click on your posts, links, images or has viewed one of your videos.
It is important to know the difference between post reach and post engagement because, post reach is just a metric of all the people who saw your content. This means that post reach has no effect on the amount of people that come to your page because they could have simply viewed the content and then moved on without actually visiting the page. Post engagement tell you how many people actually went a step further and interacted with your content or page.
A business can use this information to find what their customer base prefers. Content that has a high level of post engagement inform the business of what is popular or trending in reference to their products or services. Then using what gets their consumer base engaged they can modify the business to better take advantage of what their customers like. Then they can keep an eye on the post reach to let them know how customers and potential customers see their content. Every view is a potential like so finding out what appeals to your non-follower viewer becomes important in growing your consumer base.
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