Newsletters often show up in my email though unfortunately often in an extra folder. My HBO newsletter lets me know about new movies coming to it. That being said I never notice it and believe that it is because there are so many. I imagine the ease in which you can begin to receive a newsletter is a kind of testament to it as a tactic, but that means that their is a lot of competition and apathy to overcome.
For my business I believe that a bi-weekly newsletter would work be a good place to start. Changes happen very quickly in the tech world and I think that by presenting that and how I can help them attain those things or help them build strategies to move forward. With this newsletter I can keep my customers up-to-date on things such as new CRM platforms and POS systems. I can also use it as an informative platform by sharing information that helps stimulate computer literacy.
Now, back to that HBO newsletter that sits in my promotions box. It is a simple newsletter that first displays a list of shows accompanied by pictures. They allow the content to take up most of the space with minimal words. By doing this their content does the heavy lifting while their newsletter reminds people of their shows. They finished their newsletter with movies then Vice in the same manner as the others.
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